PuraFi, Inc. (“PuraFi,” “we,” “us,” or “our”) is a Delaware C-corporation that builds AI-native business-payments software. This Privacy Policy explains what information we collect when you visit our website or use our services, how we use it, and the choices you have. By using our website or services, you agree to the practices described below.
Contents
- Information we collect
- How we use information
- How we share information
- Data retention
- Security
- Your rights and choices
- International transfers
- Children
- Third-party links
- Changes to this policy
- Contact us
1. Information we collect
We collect information in three ways:
Information you provide
- Contact details — name, work email, company, role, and any message you submit through our forms or send to us by email.
- Account and product data — if you become a customer, the information needed to provision an account and operate the service.
- Communications — content of correspondence you send to us, including support requests and feedback.
Information we collect automatically
- Device and usage data — IP address, browser type, operating system, referring URL, pages viewed, time stamps, and similar information.
- Cookies and similar technologies — used to remember preferences, measure usage, and improve performance.
Information from third parties
- Service providers — analytics, hosting, email, and payment-rail partners may share usage information with us.
- Public sources — we may receive information about prospective customers from publicly available business directories.
2. How we use information
We use information to:
- Operate, maintain, and improve our website and services.
- Respond to inquiries, process requests, and provide customer support.
- Personalize your experience and develop new features.
- Send transactional and (where permitted) marketing communications.
- Detect, investigate, and prevent fraud, abuse, and security incidents.
- Comply with legal obligations.
3. How we share information
We do not sell personal information. We share information only in these circumstances:
- Service providers — vendors who process information on our behalf.
- Customers — when we operate the service for a customer.
- Legal and safety — when required by law.
- Business transfers — in connection with a merger, acquisition, financing, or sale.
- With your consent — for any other purpose disclosed at the time of collection.
4. Data retention
We retain personal information for as long as necessary to provide our services, comply with our legal obligations, resolve disputes, and enforce our agreements.
5. Security
We implement administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, use, alteration, and destruction.
6. Your rights and choices
Depending on where you live, you may have rights to access, correct, delete, port, or restrict our use of your personal information. To exercise any of these rights, contact us at support@purafi.ai.
7. International transfers
PuraFi is based in the United States and we process information in the United States and other countries.
8. Children
Our website and services are intended for businesses and are not directed to children under 16.
9. Third-party links
Our website may link to third-party sites. We are not responsible for the privacy practices of those sites.
10. Changes to this policy
We may update this Privacy Policy from time to time. If we make material changes, we will notify you by posting the updated policy on our website.
11. Contact us
PuraFi, Inc.
A Delaware corporation
Email: support@purafi.ai